Butterfield & Robinson
Butterfield & Robinson is a pioneering luxury active travel company founded in 1966, known for crafting immersive biking, walking, hiking and adventure-based journeys that allow travellers to slow down and deeply experience the places they visit. Their offerings include scheduled small-group trips, self-guided adventures, and bespoke itineraries, each blending cultural immersion, gastronomic excellence, uniquely selected hotels, and expert guiding to deliver both comfort and authenticity. With a commitment to responsible travel, deep local connections, and one-of-a-kind experiences, B&R continues to redefine what it means to travel actively, elegantly, and meaningfully.
Slowing down for six decades…
It all started in 1966 with a few friends, a shared thirst for adventure, and (of course) a bottle of wine. That first trip, hiking and cycling through Europe, wasn’t just a journey, it was a revelation. Nearly 60 years later, the spirit of it still guides Butterfield and Robinson. They have spent decades crafting exceptional active travel experiences for those who believe the best adventures happen when you don’t just dip your toe in the water, you immerse yourself—fully, deliciously, and wholeheartedly.
Custom built bikes
Like the guides, travellers and experience designers, B&R bikes are a superpower on two wheels. At B&R, they know that the journey matters as much as the destination. That’s why they spend so much time, energy and excitement crafting and sourcing the perfect bikes to accompany the trip. Whether it’s a first bike trip or hundredth, they guarantee the trip will be comfortable, powered up and ready to crush any ascent like a seasoned pro
Example itineraries…
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Under Namibia’s endless starlit sky, discover the awe-inspiring landscapes
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Spend a night in Sorrisniva's Igloo Hotel, built annually from ice and snow by local artisans
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Sacred Valley: llamas have the right of way & ancient Incan echoes still bounce off the ruins
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New Zealand isn’t just a cyclist’s paradise, it’s a cinematic love letter to Mother Nature
Contact Sheree
For any Butterfield & Robinson enquires, contact Sheree Henman
